In 2005 the M100 Sanssouci Colloquium was conceived by a group of leading media and public figures as a unique forum which would bring together Europe’s top editors, commentators and media owners (print, broadcasting and internet) alongside key public figures to assess the role and impact of the media in European and international affairs. The initiative evolved into a major annual gathering which takes place at the historic palaces Sanssouci Park in Potsdam, Germany. As a modern-day East-West bridge-builder, the Colloquium fosters cross-continental media relations and exposes not only differences but also commonalities in the challenges faced by media from different cultures and geographies.