The Journalist of the Future
Under the patronage of Dagmar Reim, Director of Rundfunk Berlin-Brandenburg (rbb)

Thursday, August 21, 2008
Arrival

07.00 p.m.:
Come Together
„Café Hundertwasser“, Potsdam

Friday, August 22, 2008

09.30 – 09.51 a.m.:
Meeting Point:
main station Potsdam
Trip to Berlin

11.00 – 12.30 a.m.:
BILD Zeitung:
Visiting the editorial meeting
Axel Springer AG

12.30 – 02.00 p.m.:
Internal Meeting
Association of German Magazine Publishers (VDZ)
Assignment of groups and tasks, planning, discussion

02.00 – 04.00 p.m.:
Workshop / Discussion
„Tabloid Journalism“
Axel Springer AG

Julian Reichelt,
Chief Correspondent of BILD (Axel-Springer AG)
Julian Reichelt, 28, finished the Axel Springer School of Journalism in 2003 and became BILD Chief Correspondent in January 2007. He mainly reports on the region of the Middle East. Over the past years he has covered the Tsunami in Thailand, the Lebanon War 2006, and Operations Enduring Freedom and Iraqi Freedom in Afghanistan and Iraq. After the editorial meeting the participants have the opportunity to talk to him and ask questions.

04.30 – 07.00 p.m.:
Workshop / Discussion
„More Readers, less Journalism“
The Internet and its Impact on the Newspapers of the World Institute for Media- and Communication (IfM)

Dr. Stephan Weichert, Publicist, Media Expert
and Senior Researcher IfM
Stefan Niggemeier, Journalist (Frankfurter Allgemeine Zeitung) and Blogger
Leif Kramp, Scientific Assistant, IfM

The internet means above all one thing for newspapers:
the bottom is falling out of the advertising business. The Washington Post was forced to reduce its editorial office significantly even though it has more than 9 million online readers daily. The paradox is that newspapers are read more than ever before but at the same time financial conditions worsen. The US is ahead of Europe in this development. One can see there today what is going to happen here. Foreign correspondents and research teams are the first victims of the need to economise. This development has considerable impact on the quality of journalism which is why independent institutions are emerging in the US to support the newspapers’ editorial teams in their research.
But for technological reasons the internet also has a revolutionizing effect on the production of texts. Online readers prefer to look for brief articles which are tailored to their questions. But how do online texts differ from print media? What do journalists have to bear in mind? What does it mean in this context when print and online editorial offices merge? How can the structures of high-quality journalism be saved and which business models will prevail?
Lutz Hachmeister, Stephan A. Weichert and Stefan Niggemeier will discuss these and further questions.

Saturday, August 23, 2008
Electronic Media School, Potsdam-Babelsberg

09.30 a.m. – 01.00 p.m.:
Workshop
„The Journalist of the Future“
workshop and sharing of experiences

Rudolf Porsch, Executive Director Axel Springer Akademie, Berlin
Corinna Emundts, Political Correspondent (tagesschau.de), Berlin

What is the function of a „future journalist“?
What is he or she going to do and how?
Which methods of training are suitable?

You will
- learn about best practice of vocational training
  for young journalists
- talk about future perception, role models and
  responsibilities
- discuss day-by-day business of future journalists
- evaluate mandatory skills and knowledge
- network with your fellow participants
- produce a cross media report (short tv film and
  blog) on your workshops

01.00 – 02.30 p.m.:
Lunch

02.30 – 04.00 p.m.:
Workshop
„Win-win or Lose-lose?“
in co-operation with the Friedrich-Ebert-Stiftung

Dr. Tobias Dürr,
Editor-in-chief of the magazine 'Berliner Republik'

Politicians often claim that negative coverage in the media, and thus journalists, are responsible for the lack of public trust in politics. Journalists, on the other hand, remind them of their function as the fourth power in the state, which is to monitor political decision-making through critical reporting.
Constructive cooperation between politics and journalism could dissolve the tension but would it be consistent with critical control of political decision-making?
What is the relationship between politics and journalism in the individual countries of Europe and in what way is it changing? Is there something like a “true” middle between proximity and distance, a suitable criteria for “good” and “bad” relations? These and further questions shall be discussed during the workshop.

04.00 – 04.30 p.m.:
Coffee break

04.30 – 06.30 p.m.:
Workshop
„Win-win or Lose-lose?“
(continued)

Sunday, August 24, 2008
Electronic Media School, Potsdam-Babelsberg

09.30 – 12.30 a.m.:
Compilation of the results in form of presentation material

Rudolf Porsch,
Executive Director Axel Springer Akademie, Berlin
texts, film, photos

12.30 – 01.30 p.m.:
Lunch

01.30 – 05.00 p.m.:
Compilation of the results in form of presentation material
(continued)
texts, film, photos

05.30 – 07.00 p.m.:
Technical Trial Run
Kutschstall Am Neuen Markt, Potsdam

07.00 p.m.:
Closing Event
Kutschstall Am Neuen Markt, Potsdam
Presentation of the results of the workshop (texts, film, photos) in the presence of the Patron of the Workshop, Dagmar Reim (Director of Rundfunk Berlin-Brandenburg rbb), the Lord Mayor of Potsdam, Jann Jakobs, representatives of the city of Potsdam and the federal state government of Brandenburg, M100 Board members and journalists.
By invitation only

Monday, August 25, 2008
Departure